The largest exhibition in Middle East-Africa, higher consulting results than those of the previous year's exhibition

On the 7^th, Cho-A Pharm (CEO Sung-Hwan Cho and Jo-Bae Cho) announced that they had participated in “Arab Health 2020,” the largest healthcare exhibition in the Middle East and Africa, for eight consecutive years and completed export consultation.

Arab Health 2020 was held at the World Trade Center in Dubai, UAE for 4 days from the 27^th to the 30^th of last month, and more than 4,500 companies from 64 countries participated. With about 120,000 visitors during the period, Cho-A Pharm had time to discover new buyers and renegotiate with existing buyers.

At this exhibition, Cho-A Pharm set up a booth mainly for nutritional tonic, sexual function enhancement, obesity and skin care products favored by Middle Eastern consumers, and actively promoted the products. In particular, it revealed that it has made efforts to convey a reliable corporate image that can cover from manufacturing to distribution and development.

During the exhibition, 150 companies from 31 countries visited Cho-A Pharm's booth. This is a 36% increase in the number of visiting companies compared to that of the same exhibition held last year, and a 93% increase in the number of countries visiting the booth.

An official from Cho-A Pharm said, “At the largest regional exhibition in the Middle East-Africa, we have achieved remarkable export consultation compared to last year.” He also explained, “Discussions with companies in the unexplored market of Cho-A Pharm, such as Turkey, Iraq, Saudi Arabia, and Africa, gave a hope of entering the market.”

On the other hand, with the participation in ‘Dubai Arab Health’ this year, Cho-A Pharm will make efforts to increase exports through the active participation in 'China Mother-Infant-Child Products Fair (MICF)' in April, 'Taipei International Food Show' in June, and 'Milano CPhI Pharmaceutical Fair (CPhI Worldwide 2020)' in October.